Dear Emma,
I'm sending an email this week and there's a ton of information to go with it. Is there a way to somehow create a webpage to house the 'extra' information so my email doesn't end up going on for miles - or kilometers, should you happen to be reading my email in Europe?
Regards,
Curious in Chicago
Dear Curious,
Possible? You betcha. While our landing page feature isn't an "official" feature, the basic functionality is already in your Emma account. It's sitting there quietly and unassumingly, minding its own business, not making a fuss or proclaiming itself with Look-I'm-a-Feature APBs or debutante parties or 60 Minutes interviews. Incidentally, the landing page feature has asked that Mike Wallace handle that interview. But we digress.
Landing pages are basically webpages that support your outbound emails. They can contain more detailed information about the product or event you're highlighting in the email itself. They can house the full rules and restrictions for a contest or promotion. They can contain a gallery of photos from a recent event. Or they can simply be recent email newsletters you'd like to reference. In short, they can be a quick, easy way to post more information and link right to it from your email.
How to create a quick landing page:
1. Create your landing page the same way you'd normally create a new email campaign.
2. When you're done, send it to yourself as an email.
3. Go to the response screen, click on the mailing's name and view the Online Version of the campaign.
4. This is your landing page link. Copy that URL.
5. Now create your real email campaign and use that URL to link people to the landing page.
After you send, your response screen will tell you how many people clicked through to the landing page just like it would any other links you've added. And you can use this method to create any number of landing pages to support your outbound emails - just remember to store them in the archive as long as you want that landing-page link to work.
Give this not-really-a-feature feature a try sometime, and if you've come up with your own Not Feature and feel like sharing it with the community, by all means let us know...
Cheers,
Emma
Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
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