This article introduces users to campaign reporting for our new tool Journeys, and new reporting features such as Smart Summary and a Performance Activity Graph.

Once a Journey is Active or Complete, you can shift from building the Journey to understanding how it is performing without interpreting separate reports or losing the visual context of your workflow.

Customers can access Journey Reporting from Campaigns > Journeys. Selecting an active or completed Journey from the list will open the corresponding Journey reporting experience, where you can review performance and engagement insights for that Journey.

 

	In This Article
	Performance Tab Path Tab Frequently Asked Questions

Performance Tab

Previously available under Response, the new Performance tab within Campaigns > Journeys provides a comprehensive view of overall Journey and campaign performance.

In addition to the existing performance metrics, our new Smart Summary and a Performance Trend Graph makes it easier for you to understand results, identify meaningful trends, and uncover opportunities for optimization.

Smart Summary

The Smart Summary provides a high-level interpretation of how the Journey is performing as a whole, highlighting notable results, engagement trends, and actionable recommendations.

Performance Activity Graph

The Performance Activity Graph allows you to analyze how engagement changes over time.

You can select between Email Opens, Email Clicks, SMS Clicks, or All to compare engagement trends and better understand how contacts are interacting with the Journey. You can also adjust the reporting timeframe to evaluate performance across different periods, including the last 7 days and 30 days.

Path Tab

The new Paths tab gives you a clear, visual way to understand how each email and SMS campaign is performing within your Journey.

Following the same branching layout found in the Journey Builder, Paths makes it easy to see how contacts move through each branch while reviewing performance directly alongside each step. You can view key engagement metrics, including recipients, open rates, and click rates, to quickly identify what’s working and where there may be opportunities to improve.

✎	Note
	Campaign content stays collapsed by default to keep the focus on performance, but can be expanded at any time to review the message alongside its results.

Overview Reporting

The Overview view provides a complete picture of how the Journey is performing across all campaigns and paths.

You can see performance metrics directly within the Journey flow, while a dedicated reporting panel provides an at-a-glance summary of overall results, including a Smart Summary, Campaign Performance across email and SMS, and a Performance Activity Graph.

Similar to the Performance tab, the Overview Smart Summary highlights notable engagement trends, identifies potential areas for improvement, and provides actionable recommendations to help you optimize your Journey over time.

Path Level Reporting

Selecting any campaign allows you to take a closer look at how contacts reached that point and how the path is performing.

The complete route from the Journey entry point to the selected campaign is highlighted, while unrelated paths are visually recessed, making it easy to focus on the experience you want to analyze.

Alongside key performance metrics, the Path Smart Summary highlights meaningful trends, potential drop-offs, and opportunities for improvement specific to the selected path.

Together, these insights can help you understand how contacts are progressing through the Journey and identify where adjustments could improve engagement and performance.

Contact Level Reporting

You can also investigate the Journey experience of an individual contact.

After searching for a contact, the Journey highlights the exact path that person followed while dimming unrelated branches.

Instead of aggregate campaign metrics, you can see the contact's specific interactions with each campaign, including email opens, email clicks, SMS clicks, and the date and time those interactions occurred.

A Contact Smart Summary and chronological interaction history provide an end-to-end picture of that contact's Journey experience.

Frequently Asked Questions about Journeys Reporting

Can I see which path an individual contact followed?

Yes. Contact-level reporting highlights the contact's path and displays their specific interactions throughout the Journey.

Can I edit an Active Journey after reviewing its performance?

Yes. When viewing an Active Journey in reporting mode, you can navigate to the Builder, make changes, and publish those changes for future sends.

Why did the Journeys Response move?

Incorporating Journeys Response in this way simplifies the journey experience for users by providing all of the journey building and reporting in one place.

Will the new Journey Reporting experience be available for previously created Drip Campaigns?

No. Drip Campaign Journeys created before this release will continue to use the existing experience and will not include the new features found on the new Performance tab (smart summary and performance activity).

Any new Drip Campaign Journeys created afterwards will automatically include the new Performance and Path experience.

How often do the Smart Summaries update?

Smart Summaries update daily, and can be refreshed on demand throughout the day.