This article explains the roles and access that can be assigned to users of Lite accounts.

Emma Lite Account Overview

• 5 users
• 2 user roles: Administrator and Full
• 1 automation workflow

Lite accounts have access to two role types: Administrator and Full. An account must have at least one Administrator user, but can have more.

Emma Lite Roles and Permissions

Role	Can Access	Cannot Access
Administrator	All areas of the account including: All tabs: Audience, Campaigns, Response, Automation, Insights All account settings Billing Generate API keys Purge archived items Add and edit users Audience Connect Export contacts Integrations	Edit other Administrators
Full	All tabs: Audience, Campaigns, Response, Automation, Insights Audience Connect (can view but not interact)	Generate API keys Purge archived items Add and edit users Export contacts Billing