This article provides information about the Emma for Shopify integration, which was sunset in 2023.

End of Support Notice for the Emma for Shopify Integration
The Emma for Shopify integration that this article was initially created for is no longer updated or supported by Emma or Shopify. As an alternative, you can use Emma's Zapier integration, Emma’s SFTP sync tool, or Campaign Monitor by Marigold's Shopify integration.

Sync Contacts and Customer Data

Syncing your Shopify customers with your Emma audience means that when a customer chooses to accept your marketing, they'll also be synced with your Emma account. This happens when a customer signs up through one of your Shopify signup forms or checks the box to opt in to marketing during the check-out process. Once the customer has opted in to marketing, Emma will begin populating their order history going forward.

However, any orders submitted prior to marketing opt-in will not be populated for that customer. In fact, you will not be able to create segments or use any of the data in your contact fields until you start receiving new Shopify orders after installation.

Sync Purchase History

If you already have orders in your Shopify account when you install the integration, Emma will automatically create fields for purchase history and sync these with your contacts. If you don't have any orders yet, the fields and segments will be created once you do. The automatically created fields include:

• Total number of orders
• Total purchased (money spent)
• Highest purchase ($)
• Average purchase ($)
• Last purchase date

Once these new fields are populated with your Shopify data, you can create an ecommerce segment based on the purchase history. After this happens, the contact record for that person will have access to a new tab: Purchase History.

Along with the fields listed above, you'll also be able to reference a contact's order history from their time of marketing opt-in, including the order numbers, dates, and totals. If an order is set to complete or canceled status in Shopify, it will be reflected here as well; if the order hasn't been completed or canceled, the status will display as pending.

Segment Based on Purchase History

Once you have received orders and Emma has automatically created the above purchase history fields, we'll also automatically create these segments for you:

• Average purchase greater than $50
• Cumulative purchases greater than $100
• Have more than one total order
• Purchased in last 30 days
• Purchased in last year
• Subscribed but not purchased

These segments are dynamic and will update any time you open them, send a mailing to them, or an automated mailing is sent to the segment. You can even segment on specific purchased items such as the product name or category!

Automate Targeted Mailings

Once your customers' purchase history is synced with Emma, you can set up automations that trigger based on field changes related to their purchase history, as well as date-based and signup triggers. By pairing this up with our other great features, like dynamic content and personalization, it's a breeze to set up attractive, relevant campaigns for your customers with targeted efficiency.