This article provides information about the segments and the Emma for Shopify integration, which was sunset in 2023.

End of Support Notice for the Emma for Shopify Integration
The Emma for Shopify integration that this article was initially created for is no longer updated or supported by Emma or Shopify. As an alternative, you can use Emma's Zapier integration, Emma’s SFTP sync tool, or Campaign Monitor by Marigold's Shopify integration.

Shopify Fields and Segments

Shopify segments and fields are automatically created in your Emma account if you have orders in Shopify prior to installing the integration; if there are no orders in your Shopify account at the time of installation, these segments and fields are not created until your first order is placed. However, if a customer placed an order before opting in to your marketing emails, their customer data with Emma will only reflect orders placed once they’ve entered your marketing audience.

To help you make the most of this information, Emma for Shopify uses the data captured in these fields to create several segments. These segments can help you identify and target key subsets of your audience, including customers who have purchased in the last 30 days, customers who have more than one total order, and more.

Fields

The following fields are created automatically by the integration:

Field	Type
Total number of orders	Numeric
Total purchased (Money spent)	Numeric
Highest purchase ($)	Numeric
Average purchase ($)	Numeric
Last purchase date	Date

Segments

The following segments are created automatically by the integration:

• Average purchase is greater than $50
• Cumulative purchases are greater than $100
• Have more than one total order
• Purchased in last 30 days
• Purchased in last year
• Subscribed, but have not purchased

Like all segments, the Shopify segments are located in the Segments section of the Audience tab.

Editing Your Shopify Segments

The segments created by the integration behave like any other segment, so you can update them to more accurately reflect your priorities by adjusting them as you see fit. For example, if every item in your store is over $100, then you may want to update the "Cumulative purchases are greater than $100" segment to more accurately reflect high-value customers. You can do this by changing the dollar value reflected from $100 to $1,000, for example.

Sending to Your Shopify Segments

To send a campaign to one or more of your Shopify segments, you would select them on the Review page, just like you would for any other segment. When you're choosing your audience, your Shopify segments will be listed with the rest under Segments.