This article explains how to create a landing page.

Ⓘ Available to Emma Plus, HQ, Essentials, Teams, and Corporate accounts

In this article How to create a landing page How to add a signup form to a landing page How to publish a landing page How to edit a published landing page Additional resources

How to create a landing page

Ⓘ	If you have a tiered account, you will need to navigate to the appropriate subaccount before proceeding. Landing pages cannot be created at the parent level.

 

1. Navigate to your Campaigns tab.
2. Click on the Landing pages section in the panel on the left.

3. Click on the Create a new landing page button.

   

4. Your landing page draft will open in the legacy* editor. For more information about using content blocks in the legacy* editor, please refer to this article.

   

5. Click on the pencil icon next to the default name, Untitled Landing Page.
6. In the pop-up window, enter the desired name for the page and click on the Rename button. Please note: This name is internal-only and won't be seen by your visitors.

7. (Optional) Click on the Google Analytics button at the top right to apply Google Analytics to your landing page. In the pop-up window, enter the landing page's name and click on the Save button.

   

How to add a signup form to a landing page

If you want to make the most of your landing page, it’s a best practice to set it up to garner new contacts from visitors by adding a signup form. To do this, you'll first need to get the signup form’s iframe code from your Emma account. If you do not wish to add a signup form, you can skip this section and continue to the section about publishing your page.

1. Navigate to your Audience tab.
2. Click on the Forms section in the panel on the left.
3. Click on the dropdown arrow that corresponds to the desired form.
4. Select Add to your site from the list.

5. In the pop-up window that appears, click on the iframe tab and copy the code.

   

6. Return to your landing page draft.
7. Click on the HTML block icon in the left panel and drag it over to your landing page.
8. As you drag the block over to your landing page, you will see yellow sections appear labeled Drop here. These yellow drop spots will turn green as you hover over them, so you know where the content block will appear on the page.
9. Once you release the block, it will appear in the place you designated.
10. Hover over the block to reveal the yellow editor bar.

11. Click on the Edit HTML button.

    

12. Paste the form code directly into the editing area.
13. Click on the Save button.

How to publish a landing page

Once you're satisfied with your landing page, follow these steps to publish it:

1. Click on the Publish button.
2. In the pop-up window that appears, enter an official title for the page. This title is public-facing - it's what search engines and page visitors will see, so be thoughtful when deciding on a title. In accordance with best practices for search engine optimization (SEO), it's suggested you keep this page title to 50 characters or less.
3. Click on the Publish button.

After you publish the page, you'll be given its unique URL, which you can link to in your email campaigns. To further brand the landing page, you can also customize your URL and pair it with your domain.

How to edit a published landing page

Once you've published your landing page, it's easy to make changes and edit the content. Unlike email campaigns, you can update the content of your landing pages at any time. Just follow the same publishing steps detailed here to enter and save the new changes, then the landing page’s unique URL will stay the same.

Additional resources

• Landing pages: Pairing your domain
• How to use content blocks in the legacy* editor
• Tips for using the legacy* editor

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*In April 2022, Emma's legacy editor was replaced with a new drag and drop editor. Accounts that existed prior to this change still have access to the legacy editor through their previously saved templates and campaigns, however new, from-scratch campaigns can only be created in the new drag and drop editor. Accounts that were created after this change only have access to the new drag and drop editor. Please refer to our new editor FAQ article for more information.