InformationBodyThis article explains answers some frequently asked questions about the Emma Pro to Emma Lite migration. Ⓘ This article is specifically for Emma Pro accounts. As of January 2025, all Emma Pro customers have moved to the Emma Lite plan. You can see the updated plan name in the Billing section of your account. It will also be reflected in the renewal details sent to you before your renewal date. Given our focus on creating the best-in-class solution for marketers, we have updated our plans to provide more flexibility, choice, and support. The Emma Lite plan offers all the same features and functionality you already use. This update will not impact your user experience or account activity. No action is required on your part. Why have the plans been updated? Given our focus on creating the best-in-class solution for our customers, we've decided to update our plan tiers to better cater to your needs. We've updated the Emma Pro plan with a name change to Emma Lite. We've also updated our other package options to offer more flexibility, choice, and support. Our new plan tiers can meet the future needs of our customers. As the Martech industry evolves and demand for multi-channel marketing increases, new features and add-ons will be available for certain plan tiers. Will there be any changes to my account? The update from Emma Pro to Emma Lite will not change your account - all features remain the same. You will have the same user experience in the Emma platform. Will I lose any existing campaigns, automations, segments, etc? No, this update does not affect account activity. When will my plan be updated? The plan name will be updated on the Billing page of your account in January 2025. It will also be reflected in the renewal details sent to you before your next renewal date. If you have questions about this during the renewal process, please speak with your account manager. Will there be any change to what I'm currently paying? This is a change in the name of your plan only. For those customers on auto-renewal, you will receive the same renewal reminders you're used to, at 75, 60, 45, and 30 days before your renewal date. Feel free to reach out to your account manager for more details. TitleEmma Pro to Emma Lite Migration 2025URL NameEmma-Pro-To-Emma-Lite-Migration-2025